Pricing Comparing models
Comparing pricing models

We do not compare ourselves to anyone by name.
We compare the bill.

Booking software is sold in four ways, and the price on the front page rarely tells you what you will actually pay. This page explains each model and hands you the arithmetic to check it yourself, with any vendor, including us.

Four models, four different bills

None of them is a scam. Each has its logic, and each suits someone. The difference is when you pay, and for what.

Model 1

Monthly subscription

The software lives on someone else's server and you pay for access. While you pay, it works. When you stop, you have neither the software nor the data, unless you exported it first.

  • Low entry cost
  • The cost never ends and rises with their price list
  • The data sits on their server
Model 2

Annual license

The software is on your site, but the license expires. Usually the plugin keeps running afterwards, while updates and support stop. A year later you choose again.

  • The data stays with you
  • Renewal every year, at whatever price applies then
  • Without renewal there are no security patches
Model 3

Cheap entry, then add-ons

The base license is cheap and looks like the best offer. Then it turns out card payment, recurring appointments, custom fields or calendar sync are bought separately, each as its own product.

  • You pay only for what you use
  • The final price is invisible before you start
  • Every new need is a new line on the bill
Here

Once, and everything inside

The license is paid once and does not expire. There are no add-ons to buy, because none exist: everything the plugin has, you have from day one. The price you see is the whole bill.

  • No renewal and no charge for new versions
  • No commission on revenue
  • The database sits on your hosting

We left the names out deliberately. Price lists change, packages get renamed, and a page that quotes someone else's price becomes false within months. Instead, below is a calculation where you enter the number you saw yourself.

Work it out yourself

Enter the price you saw from any vendor. Nothing is sent anywhere, the arithmetic runs in your browser.

Enter the amount in your chosen currency. Converted at the NBS middle rate, list no. 132 of July 16, 2026.

What it costs over several years Change the numbers, the result updates itself
Subscription
$684
19 × 12 × 3
Planeta Booking
$79
one-off, everything included
The calculation excludes price rises, and subscription price lists go up. It also excludes commission on revenue, if the vendor charges it. Both would widen the gap, so this is the conservative estimate.

What “everything included” means

These are things that some vendors sell as separate add-ons. Here they do not exist as add-ons, because they are part of the plugin.

Recurring appointments
Custom fields
Group services
Workplaces
Waiting list
Coupons and vouchers
PayPal payments
Calendar subscription
Webhook, 16 events
API keys
Time zones
16 automated messages
Analytics with a funnel
Translations and terminology
53 industries

Fifteen items, and not one of them is a separate purchase. The difference between packages is the number of sites, not the number of features. The Free package exists so you can see how it works, not so you can run a business on it.

Six questions for any vendor

Ask them of us and of whoever else you are looking at. Our answers are under each question.

1.Does the price I see include everything, or are add-ons paid separately?

This is the question that changes the final bill the most. An answer of “it depends on the package” means there are features you will discover only when you need them, and pay for then.

Here: everything is included. Add-ons do not exist as a product. The difference between packages is the number of sites.
2.What happens when the license expires?

With some, only updates stop; with others, the plugin stops too. The difference is enormous, and it rarely appears on the front page.

Here: the license does not expire, so the question has no answer. There is no renewal and no date after which something stops.
3.Do you take a percentage of my revenue?

Commission per booking is the most expensive model there is, because the cost grows exactly when business picks up. A platform taking a cut in a good year costs more than any license.

Here: not a single dinar. The client's money goes straight to you, because the plugin is not a payment intermediary but a record.
4.Where is my data and how do I export it?

If the data is on someone else's server, leaving is a migration. Ask what the export looks like and what happens to the data after you cancel.

Here: the database sits on your hosting. Export goes through the API routes or straight from the database, and the client record has an export and a delete button.
5.Do updates cost extra?

With a subscription they are included while you pay. With a one-off license the answer tends to be “the first year is, after that you top up”.

Here: they do not. New versions arrive through WordPress, at no cost and with no deadline.
6.What does your product not do?

The most useful question, and the one you will most rarely get answered. A vendor who stays quiet is not necessarily bad, but you will discover their list yourself, after buying.

Here: no phone app, no SMS from the plugin, no fiscalisation, no import from Google Calendar, no shifts beyond working hours, and no events module with ticketing.

Where the competition is ahead of us

This should appear on every comparison like this one, and it appears on none.

  • Years and user numbers. The oldest plugins in this category have been on the market for over ten years and have tens of thousands of installs. We have neither, and that is a legitimate reason for caution.
  • Number of integrations. Mature products ship ready-made connections to dozens of services, with a name and a logo. Here there is a webhook that works with all of them, but you build the scenario yourself.
  • Breadth of catalog. Some offer modules we do not have, for example event ticketing or a phone app.
  • Contracted support. Larger companies have shifts and a guaranteed response time. Here you get an answer from the person who wrote the code, which is a better answer, but not a faster one at three in the morning.
If any of this is decisive for you, buy their product. That is honest advice, not a sales trick: a customer who bought the wrong thing asks for their money back, and rightly so.

The price you see is the whole bill

No renewal, no add-ons, no commission. If any of that sounds too good, the six questions above are how you check it.