Guide · Marketing

Connect your cards to your marketing

Your card is a page people visit, so it can feed your marketing tools like any other page. Here is how to connect it to Google tools and retargeting platforms.

0Why connect the card to marketing

Every card visit is data. When you send it to your marketing tools, visits become measurable, and visitors can later see your ads. That way a single card keeps working after the first encounter.

1Google Analytics

Enter your GA4 ID in the settings and card visits start flowing into Google Analytics. There you see visit counts, sources, and behavior, alongside the rest of your site.

2Search Console and Tag Manager

Connect Search Console to track how people find you, and Tag Manager to add extra tags without touching code. Everything is entered through fields in the settings.

3Retargeting: Meta Pixel, Google Ads, LinkedIn

Add a Meta Pixel, Google Ads, or LinkedIn tag, and anyone who opened your card enters an ad audience. Later you show them an ad that reminds them of you or of an offer.

Retargeting is ideal after a fair. Hundreds of people saw the card, and over the next days you show them an ad while you are still fresh in memory.

4How it looks in practice

Combine two things: UTM tags on the card link and retargeting. UTM tells you where a visit comes from, and retargeting brings that same audience back through ads. The loop is closed.

5Examples and FAQ

An agency

An agency measures every campaign through GA4 and UTM tags, then shows the client exactly how many visits and contacts came from each channel.

A local business

After a local event, the owner runs Meta retargeting to everyone who scanned the card and invites them back for another visit.

Are marketing tools in every plan?

Yes. Connecting to Google tools and retargeting platforms works on every plan.

Let the card work after the meeting

Marketing tools are included in every plan.

See the plans