Without measurement you are guessing. Analytics shows how many people open your card, where they come from, what they scan with, and how many click the button that matters. Here is how to read and use it.
Every card open is a signal. When you collect those signals, you see which channel is worth it, which campaign works, and what time people respond. That way you stop spending effort on what does not bring results.
You view analytics in two places. In the WordPress admin you see a full overview of all cards. In the employee portal, each team member sees the stats of their own cards, and a manager sees the whole team.
| Metric | What it tells you |
|---|---|
| Scans and visits | How many times the card was opened. |
| Unique visitors | How many different people saw the card. |
| Saved contacts | How many saved your contact to their phone. |
| Button clicks | Which button draws the most action. |
Watch the ratio of saved contacts to visits. That is the best sign that the card is truly doing its job.
Advanced analytics breaks visits down by day and hour, by city and country, and by device. That way you know when your audience is active and where your attention comes from.
Filtering comes with the Single plan, and the breakdown by city, country, and device comes with the 5 Sites plan.
When you share the card in several places, add UTM tags to the link. Then in analytics you see exactly how many visits came from a flyer, how many from a social profile, and how many from email.
One link with a clear tag per channel turns guessing into a number. That way you know where to invest next.
For companies, a manager sees the performance of all employees in one view: who has the most visits, which cards bring the most saved contacts, and how the team moves from week to week.
Team analytics is available from the Unlimited plan.
The crew puts different UTM tags on a flyer, a billboard, and a social post. After a week they see that almost no one scans the billboard, so they move the money to what works.
By hour they see that most scans of the table QR come in the evening. There they advertise a special offer and fill the slower hours.
In team analytics they see which rep has the best ratio of saved contacts to visits, then they spread that practice across the team.
No. Analytics is built into the plug-in. Optionally it also connects to Google Analytics.
On your own site, because the plug-in is self-hosted. The data is yours.
Basic analytics is on every plan. The more advanced options come with higher plans.
Basic analytics is in every plan, advanced from the higher plans.
See the plans